Category: Digital Marketing

In any part of marketing, there are a few things that you need to keep in mind to be able to become a great marketer. There are different concepts, theories, and strategies that one can use to market their product better. During my undergraduate studies, I briefly studied marketing management for a semester and learned…

Now that we have understood what digital marketing is, learning a little more about it becomes easier. I’m sure you’ve heard about SEO, PPC, and bounce rate – these terms sound very familiar, but not many of us know exactly how they work and how they help us. It can be intimidating navigating through all…

You would have seen many fancy digital marketing diagrams with seven different layers and 20 arrow marks. Trying to make sense out of this seems so confusing and irritating, especially when you’re starting. But here’s the truth: a marketing funnel doesn’t need to be as complicated as it seems. They are supposed to make things…

Having a degree today means nothing if you don’t know how not to rely on it. Having a degree doesn’t guarantee a job, luxury, or even a happy life. People have a hard time figuring things out for themselves because the jobs they are doing are not even related to their field of study. In…

Let’s be honest, we’re all online every day, and some of us are online all day. While scrolling through Instagram, watching TikTok or YouTube videos, you’ve probably noticed that even when you’re not looking to buy something, a brand ad sneaks onto your homepage, and now you’re tempted to take a look at it. Your…

We all know that in today’s world, marketing is often seen as a loud, polished, and over-the-top phrase that everyone is getting into. But it doesn’t have to be; marketing is simply telling people what your brand does and why they should consider you over others. It’s about understanding what people need and communicating with…