Getting people’s attention and persuading them to take action are two of the most core components of marketing. That’s all it is about. Marketing is a game of human psychology more than just the dashboards, buzzwords like brand strategy and growth hacking. Who notices you? And once they do, can you convince them to care? When i was first introduced to marketing, i honestly thought it was all about creative slogans, sleek logos and incredible social media hacks. But the more i got into, the more i realised that good marketing is more about what people will find interesting and want to make time for, finding a way to tell people why youre product or solution is worth it.
We all know how little our attention span has become and getting somebody to read something or even glance at has become so much complex than ever. Everyone is stuffed with notification, advertisements, blogs and content from all over. So, if you arent telling something thats very relevant, interesting or bold; youre going to be invisible and thats for sure. The biggest win is being seen, today. It could be a tagline, a powerful headline or even a viral tweet; you must learn to cut through the noise.
But once youve got the attention, then what? People start thinking that okay, now i have everyones attention and my job is a lot more easier. But the next main part for growth is persuasion. Its about showing how your product or service solves a real issue or adds more value to it. You gotta earn trust and appeal to emotions while backing with lots of logic and facts. Thats where all the real skill lies in.
Marketing was never just about selling stuff; it’s about telling a story with purpose to be able to connect to people. It’s psychology in action, and the art of making somebody say “i need this” or even better “, how did i never know about this earlier”?
In the end, good marketing gets seen. Great marketing gets results.
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