Author: Alice Karpathy
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The Essence of Marketing: It’s All About Attention and Persuasion
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Marketing, at its core, is really just two things: getting people’s attention and persuading them to take action. That’s it. Strip away the jargon, the dashboards, the buzzwords like “brand…
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What I Learned About Caste-Based Marriage in India
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While I was working on a wedding planner app a few weeks ago, I did some study on Indian matchmaking websites and apps to understand what drives traffic and how…
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The 4 Ps of Marketing
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In any part of marketing, there are a few things that you need to keep in mind to be able to become a great marketer. There are different concepts, theories,…
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Digital Marketing terms that sound “Scary” but aren’t
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Now that we have understood what digital marketing is, learning a little more about it becomes easier. I’m sure you’ve heard about SEO, PPC, and bounce rate – these terms…
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Building a Simple Digital Marketing Funnel That Converts
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You would have seen many fancy digital marketing diagrams with seven different layers and 20 arrow marks. Trying to make sense out of this seems so confusing and irritating, especially…
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Why you don’t need a Marketing Degree to be a great marketer
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Having a degree today means nothing if you don’t know how not to rely on it. Having a degree doesn’t guarantee a job, luxury, or even a happy life. People…
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Digital Marketing Demystified: what it is and why it matters
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Let’s be honest, we’re all online every day, and some of us are online all day. While scrolling through Instagram, watching TikTok or YouTube videos, you’ve probably noticed that even…
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Digital Marketer Next Door
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We all know that in today’s world, marketing is often seen as a loud, polished, and over-the-top phrase that everyone is getting into. But it doesn’t have to be; marketing…