Author: Alice Karpathy

People often think digital marketing is just ads, algorithms, and dashboards full of numbers. In reality, it’s more like psychology mixed with storytelling, sprinkled with constant experimentation. Every campaign I…

My day begins before most campaigns do—coffee in one hand, dashboards in the other. As a digital marketing executive, I live in numbers: impressions, click-through rates, conversion funnels, and attribution…

People think digital marketing is loud—viral reels, trending hashtags, flashy dashboards filled with green arrows. Most days, my work is quieter than that. It lives in spreadsheets, half-written ad copies,…

Some people wake up and check the weather. I wake up and check campaign performance. Before my coffee even cools, I’m already looking at CTR spikes, CPM dips, and whether…

If you ever want to measure time differently, become a digital marketing executive. Days aren’t counted in hours anymore — they’re counted in impressions, click-through rates, and conversions. Success isn’t…

When people hear “digital marketing executive,” they often picture someone buried in analytics, juggling ads, and chasing conversions. They’re not wrong — I do spend half my day staring at…

Being a digital marketing executive today feels like standing at the center of a storm — fast, unpredictable, and full of opportunity. Every day begins with numbers, ends with ideas,…

In today’s world, a brand without a digital presence is like a shop with its lights off — people might pass by, but no one notices it. As a Digital…

Getting people’s attention and persuading them to take action are two of the most core components of marketing. That’s all it is about. Marketing is a game of human psychology…