Now that we have understood what digital marketing is, learning a little more about it becomes easier. I’m sure you’ve heard about SEO, PPC, and bounce rate – these terms sound very familiar, but not many of us know exactly how they work and how they help us. It can be intimidating navigating through all this information alone and figuring out when to use which term. But these scary-sounding digital marketing terms are chill once you break them down. Let’s break them one by one, with some clear examples of their uses:
1. Search Engine Optimisation (SEO)
Think of how many blogs exist on one topic and why some of them appear first on your search page, and a few of them at the end of the page. This is due to SEO, which optimises your blog to ensure it appears at the top, where everyone can see it.
Why it’s chill:
It’s just about using the right words (also known as keywords) and structuring your content so Google doesn’t ignore you.
2. Click-Through Rate (CTR)
It shows the percentage of people who have clicked on your post, ad, or link after viewing it on their device. It gives a rough idea of how much reach you have among audiences and the demographics.
Why it’s chill:
It’s just your report card for how tempting your ad or headline was. Low CTR? Try being spicier next time.
3. Pay-Per-Click (PPC)
Let’s say you run an ad on Google or a website, and someone clicks on it. You pay the platform only when someone clicks on your ad. If they don’t, your ad is still visible on their platform, but you won’t have to pay for it. You’re paying for clicks, not views.
Why it’s chill:
Instead of spending tons of money to advertise and go unnoticed, you only spend money when someone is interested in your product.
4. Bounce Rate
We get to see the number of people who land on your website and leave without doing anything – no swipes, no clicks.
Why it’s chill:
High bounce rate? Your website loaded slower than your mood on a Monday. Just fix the vibe — better design, more explicit content.
5. Engagement Rate
Imagine you post something online, and people engage with it. Likes come flooding in, there are many comments, people are sharing and saving your content, and this is the engagement rate.
If people have reacted to your content in some way and interacted with it, rather than just scrolling away, that speaks to its quality.
Engagement = how much people care about what you post.
These marketing terms sound very intense, but that’s only until we learn a little about them. Once you get the hang of it, it’s almost like learning the lingo of a new friend group, intimidating at first and fun once you’re in. Keep learning and looking for new terms every day, and you’ll see how much of a change it brings to your professional life.
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