You would have seen many fancy digital marketing diagrams with seven different layers and 20 arrow marks. Trying to make sense out of this seems so confusing and irritating, especially when you’re starting. But here’s the truth: a marketing funnel doesn’t need to be as complicated as it seems. They are supposed to make things easier. The simpler the funnel, the more conversions it will have.
Let me break it down for you.
First: What Even is a Funnel?
A funnel is the journey people take before purchasing from you.
- At the top, they’re just chilling, scrolling through Instagram or YouTube, unaware of what you have to offer.
- In the middle: they’re curious, checking you out, maybe reading your stuff.
- At the bottom, they’re like, “Okay, wait, I need this.” Your job as a marketer? Help them move from “what is this?” to “I want to buy this”.
Step 1: Attract/ Make them aware
If no one knows you exist, you cannot sell anything, right? This is where you involve people with your content.
Think:
- A relatable Instagram post
- Tweets that make people want to comment and share
- Blog posts that try to solve issues
- YouTube, if you love being on camera
Your main goal here is to give them the value without asking anything in return. Help, entertain, inspire, whatever fits your style.
Step 2: Engage/ Interest them
Once you have their attention, you want to build trust and reliability.
You can:
- Offer a freebie
- Ask them to follow your page or join your email list
- Start convos in your DMS
- Make it feel personal. People don’t buy from robots; they buy from people they like and relate to.
Step 3: Desire/ Decision
This is where you get them to buy something from you, not by screaming “Buy now,” but by subtly adding little personal cues and making them interested enough to make a purchase.
- “Hey, I made this for people like you. Want to check it “here”
- “Here’s how this thing helped me – might work for you too.”
Use testimonials, case studies, or even your own story to make it feel more relatable and human. Oh, and make the buying process EASY.
Bonus Step: Action/ keep them coming back
Once they’ve bought from you, don’t ghost them.
You can send:
- Thank-you emails
- Random “just checking in” messages
- Discounts for being loyal
- Behind-the-scenes sneak peeks
It’s way easier to keep a customer than find a new one.
Here’s Your Simple Funnel:
- Attract – create content that grabs attention
- Engage – build trust and connect
- Convert – offer something they need
- Delight – treat your customers like gold
Final Thoughts
You dont need to be a marketing genius to build a funnel. You just need to care about your audience, show up with value, and stay true to who you are. Start small. Pick one platform. Talk like a human. And most importantly, overthink your learning, and that’s more than enough.
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