Digital Marketing Demystified: what it is and why it matters

Let’s be honest, we’re all online every day, and some of us are online all day. While scrolling through Instagram, watching TikTok or YouTube videos, you’ve probably noticed that even when you’re not looking to buy something, a brand ad sneaks onto your homepage, and now you’re tempted to take a look at it. Your mind is attracted to it because it resonates with what you were looking for, or it’s an ad from your favourite sneaker brand.

That’s digital marketing in action. It’s not magic, but it’s strategy. Let me break it down for you.

What exactly is digital marketing, and how does it work?

We all know what marketing is, right?, It is trying to build a sense of trust with customers and establish a relationship with them by using ads, creative storytelling, or connecting feelings with products.

Digital marketing is Marketing done online. Now that we’ve been online for a long time, businesses have decided it’s much more efficient to market online than just offline or in person. Digital marketing is much cheaper, has a broader reach, and is more versatile in terms of results. Almost double the reach of marketing.

Marketing is a terrific way to capture your attention. For example; If you see something that says “Hey, your favourite pizza is waiting for you”. You are obviously drawn to it because you feel connected to the ad, and it caught your attention. Businesses tap into these emotions and feelings, not just to sell, but to build trust, make you care about the products, and buy them.

So, where does marketing happen?

It happens everywhere around you, on Facebook, Instagram, TikTok, and even on billboards on road sides. Brands want to show up in places where people are more likely to be. Anywhere you scroll, swipe, click, or tap, marketing is happening behind the scenes.

But why should you care?

You’re probably wondering, “Yeah, all of this is cool, but it’s for brands and not for me.” Well, think of this

• You’re someone starting as a young artist
• You bake cookies and want to start selling them
• You dream of being a YouTuber someday
• You want to work for big brands that make you feel good

All of this requires Attention. Not just attention, attention from the right kind of people to see what you do. It’s your secret weapon for standing out in the crowded online space! Digital marketing is valuable whether you are starting a business, building a personal brand, or advancing your career. It’s like having a superpower: you know how to capture attention and build trust. In a noisy world, marketing is the art of making people listen. Today, marketing is all around you, in flashy Instagram ads, YouTube premieres, and so on. But the best marketers are not the ones who shout the loudest — they are the ones who connect the deepest. In a noisy world, effective marketing is about making people listen.

Marketing = Connection

You don’t need to feel intimidated by “marketing”. It’s not just for big brands or adults. It’s for anyone who has something to say, share, or sell. If you’re:

1. Creative
2. Curious
3. Know how to reach out to people You are already halfway to being an excellent marketer.

Digital marketing is just about one thing: Real ways of reaching people